Home »Money and Banking » Pakistan » SBP launches financial literary media campaign
The State Bank of Pakistan (SBP) Monday announced to launch a dedicated mass media campaign from Tuesday (today) to create awareness about National Financial Literary Program (NFLP) and specifically sensitize people on on-ground execution.

The NFLP is one of the SBP's flagship programmes to provide basic financial education to un-banked and low-income strata, especially the youth and women. The education on different financial themes such as budgeting, savings, investments, debt management, consumers' rights and obligations, Islamic banking, branchless banking and currency management is imparted through dedicated half-day class room trainings.

The NFL program began on pilot basis in 77 districts of the country from August 2017 and now has entered second year of its implementation. The scope of the project has been extended to all 158 districts of the country.

The program is funded from Asian Development Bank's 'Improving Access to Finance Facility' and is being rolled-out in different phases to realise its goal reaching one million beneficiaries in five years through a unique public-private model, which engages banking institutions and SBP-BSC field offices to impart NFLP messages in far-flung areas of Pakistan.

The NFLP aims to empower public to make better and effective decisions regarding the use of financial and allied services. It will enhance competitiveness, foster innovations and increase efficiency of the financial industry to provide better financial services to financially educated citizens. A dedicated NFLP toll free helpline plus a website will also be launched from (Tuesday) today to facilitate public in getting information about the program, its features, schedule of ground iterations or any other information they want to require. The campaign, however, will be launched through print, radio and social media.

Copyright Business Recorder, 2019


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